MARKET RESEARCH, MARKET INTELLIGENCE AND TECHNO-ECONOMIC ANALYSIS: YOUR CHALLENGES
You need to make a development decision, but the available information is incomplete, fragmented or contradictory.
A market may appear promising without its realistically accessible size being known. A technology may have numerous potential applications without the associated needs having been sufficiently assessed. An innovation may generate interest without necessarily translating into genuine purchasing intent.
You therefore need to distinguish between what you know, what you assume and what still needs to be verified.
Depending on your situation, you may need to understand:
- The size and dynamics of a market;
- The most promising segments and applications;
- Customer needs and usage patterns;
- Purchasing criteria;
- The perceived value of your offering;
- Existing solutions and competitors;
- The value chain and key stakeholders;
- Regulatory and economic conditions for market entry.
If your business is already established, market research can also help identify your next growth opportunities: a new segment, country, application, target audience or distribution channel.
For investors, the challenge may be to independently assess market assumptions, actual demand, differentiation and the main commercial risks associated with a company or project.
For research and technology transfer organisations, market research helps assess technological potential against real-world applications and industry needs.
Without thorough research, there is a risk of making significant decisions based solely on desk research, internal assumptions or a handful of unrepresentative opinions.
OUR EXPERTISE AND TAILORED SUPPORT
bespoke studies
We conduct bespoke studies combining:
- Market analysis;
- Opportunity assessments;
- Identification of applications and use cases;
- Market segmentation;
- Competitive analysis and benchmarking;
- Customer needs and perceived value assessments;
- Value chain analysis;
- Market potential and addressable market estimation;
- International market studies;
- Assessment of market assumptions to support investment decisions;
- Qualitative interviews with customers, users, industry stakeholders, Key Opinion Leaders (KOLs), distributors and experts.
We place particular emphasis on interviews with customers, users, industry stakeholders, KOLs, distributors and experts. These discussions enable us to test assumptions against market realities and identify the factors that truly matter to your decision-making.
TANGIBLE BENEFITS FOR YOU
You gain a structured understanding of your environment: markets, needs, applications, competitors, technologies, R&D stakeholders, maturity levels and emerging trends.
This enables you to better assess opportunities, risks and developments that may influence your decisions.
You can then focus your commercial and investment resources on markets offering the greatest potential and the most favourable conditions for entry.
EXPLORE OUR CLIENT CASE STUDIES
BIOTECH START-UP TURNED SCALE-UP
A biotech company needed to assess the commercial potential of a drug candidate across several therapeutic indications ahead of licensing negotiations. The study compared market opportunities, competitors, comparable licensing deals and potential valuations across the different indications.
TECHNOLOGY SME
A company wanted to assess opportunities across European markets to reposition its technology within the space sector. The study compared applications, value chain stakeholders and the specific characteristics of several European markets.
LARGE INDUSTRIAL GROUP
An industrial group wanted to gain a better understanding of the opportunities offered by AI and robotics for its business activities. The study mapped relevant technologies, key players, applications and market trends.
TECHNICAL CENTRE / R&D ORGANISATION
A technical centre wanted to monitor technological developments likely to affect companies operating in its sector. Technology intelligence assignments helped identify and analyse emerging technologies, technology readiness levels, R&D stakeholders and industry trends.
EXPERIENCE
Nearly 1,000 references in strategy and innovation, supporting organisations of all sizes, from start-ups to large corporations, and from public research organisations to institutional stakeholders.
INTEGRATED APPROACH
Technology × Market × Strategy: We combine technological expertise, market understanding and strategic analysis to inform development, diversification, technology transfer and investment decisions.
FROM ANALYSIS TO ACTION
Recommendations designed to support decisions and drive action. Our support goes beyond diagnosis to include opportunity prioritisation, positioning, go-to-market strategies, roadmaps, technology transfer, partnerships and collaborative industry initiatives.
RECOGNISED EXPERTISE
Rated “Excellent” by Décideurs League in 2026 in Strategic innovation management.
Consultants
BUREAUX EN FRANCE
PROJETS / AN
PARTENAIRES
“The more accessible information becomes, the more essential sound judgement is. AI accelerates information gathering and synthesis, but it cannot replace asking the right questions, engaging directly with the market or drawing on experience to interpret sometimes conflicting signals.
Our role is precisely to turn this information into market understanding, clear priorities and informed decisions, by engaging the right stakeholders and integrating the technological, economic and strategic dimensions of each project.”
Nicolas Louée, Director of Innovation Marketing, Strategy and Technology Transfer
ils nous ont fait confiance
2026
2026
Supporting All Your Innovation Needs
Whether you are a start-up, large corporation, investor or public sector organisation, we help you explore new opportunities, make informed decisions and harness innovation to transform your activities and develop new markets.
